The team are very much embroiled in our North East pilot activity this month. The purpose of this pilot is to understand how users interact with the site content and concept in the ‘wild’ of the web. Our concept is the overarching Big Questions which we are hanging so much of our identity and content around. Our content is the approximately 225 individual articles, videos, quizzes, lists and more included in our first 15 questions.
Since our return from the school workshops we delivered earlier this month, we have been driving users in the North East to the site using social media campaigns. We can see a good amount of detail on how they are using the site with Google Analytics, and once the pilot period is over we can delve into that glorious data to draw some conclusions on what we should continue, tweak or stop doing.
Next week, the whole team will also be back in the North East for focus groups with 6 schools. We’ll be asking the young people from Years 7 to 12 to give us their honest opinions on everything from the types of content they want to see to the ‘best’ big questions. We’ve worked hard to make the focus groups interactive and enjoyable for the groups too – and we’re bringing snacks!
We’re also attending the Oxford & Cambridge Student Conference in Newcastle next Tuesday. There, we can hopefully spread the word further and allow users to demo the site as well as entering our ‘Big Question’ competition.
If you’re there – we’re the ones in the dark blue Oxplore hoodies…