Tag Archives: content development

Two, three, four heads are better than one

Here at Oxplore we’re always looking to collaborate with academics across the University since it’s their innovative research and insights that enhance the credibility and richness of our resources.

To date, we have generally asked academics to support Big Questions by contributing to articles and recording podcasts. And this has often been in collaboration with our own team (i.e. we speak to academics over the phone and collate the discussion into a written piece) to streamline the workload and time required of busy academic staff. We also have a panel of early career researchers who academically review the materials on the site and create new resources for us.

New stage, new ways

This model has worked really well. However, now that we have launched nationally and are in a new phase of planning, we’re exploring different ways of working with academics. This includes consulting with key academics to look over new resource plans to gain their insights as to how these could be extended further and how to include lesser-known topics. Not only do we benefit from the fresh perspectives academics offer, but this process also provides another layer of quality assurance for upcoming materials.

We’ve also started to work with academics and create resource plans together from scratch. For example, we are working closely with Dr Priya Atwal on our upcoming Big Question, ‘Do we need a royal family?’ This area lies within her research expertise on the royal family and empire, and so it’s been really valuable to gain her ideas and creative energy in designing this content.

Another way in which we are collaborating with academics is by working with existing interdisciplinary projects based at the University – sharing their materials and helping to create greater awareness of their work among our target audience. For example, we have teamed up with Professor Katrin Kohl who works on the AHRC-funded Creative Multilingualism project to develop our upcoming question: ‘Would it be better if we all spoke the same language?’

Creative multilingualism

Professor Kohl has helped shape and review our resource plans for this question, she has contributed to the main article and she has agreed to take part in our live stream event in February which will be centred on these materials. We’re also excited to be including some of the Creative Multilingualism audio recordings and videos on Oxplore. Plus, the Creative Multilingualism team are keen to use the finished resource in their work with schools, which will not only enhance awareness of both our projects but also Oxford’s outreach activities in general.

Reaching out to the Museums    

Since the start of Oxplore, we’ve been keen to work together with the University museums, gardens and libraries to share some of their beautiful collections and highlight their interesting projects. Much to our delight, we’ve been able to draw upon the collections for some of our homepage images. See some examples below:

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Additionally, when we were planning a Big Question about sexuality (‘Does it matter who you love?), we knew instantly that we wanted to try and involve the superb ‘Out in Oxford’ project which brings together items from the University collections that focus on LGBTQ+ experience. With permission from museum staff, we created two shortened trails for the Oxplore site using the original images and descriptions as provided by University staff and students. This served as a meaningful way to bring in a historical, anthropological and global perspective to the exploration of this topic.

The journey continues…

We’re always looking for new ways to include and work with academic staff. Next year we’re planning to run a competition whereby we invite early career researchers to share their research in an engaging way with our young target audience. If you’re an academic or work with academics and have a suggestion for how you would like to contribute to Oxplore, please do get in touch as it would be great to hear from you.

 

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Podcast ponderings

Rebecca Costello from the Oxplore team reflects on the use of audio content on Oxplore and the production process the team undertake.

One of the many things that makes Oxplore so innovative is our purpose-made audio content. Podcasts are commonly used as vehicles to impart engaging, accessible information to wide-reaching audiences, serving as a broad gateway into a topic, or offering the chance to delve that little bit deeper into a specific area.

In developing content for Oxplore, we were excited about harnessing the potential of this creative medium, and our podcasts offer a bespoke, focused perspective on many of our Big Questions. Often recorded in academics’ own offices, these resources can lift the lid on the wealth of cutting-edge research being carried out across the University of Oxford, providing fresh, contemporary perspectives and academic expertise.

Most recently, we’ve worked with Dr Alpa Parmar and Dr Julia Viebach from the Centre for Criminology; Dr Stephen Harris from Plant Sciences; Dr Ian Thompson, from the Department of Education, as well as loads more university staff and students. It is great to include some students’ perspectives as they aren’t already represented in the University’s extensive podcast library, and we feel it makes the resources appealing to young people too.

Podcasts work very well on Oxplore because they can break up text resources, and appeal to students who prefer to learn aurally or visually. Real voices also bring the subject to life; hearing the speakers’ tone, intonation and vocal inflection can bring dynamism to the recording and convey a sense of passion that may be lost in a written resource.

We choose our contributors based on the end goal of the podcast. If we are looking for specific and detailed knowledge, such as someone to speak about legal truth in the courtroom, then we search for an appropriate expert and invite them to contribute. However, if the recording requires a simple word or sentence from a selection of staff and students, such as our Chat up lines from across the world resource then we issue a wider general invitation for people to share their insights.

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A podcast in the Oxplore Big Question ‘Is it OK to judge other people?’

All of our recordings are created, edited and added to the website by the Oxplore team. Once an academic has agreed to be part of a podcast, we arrange to meet them in a convenient place, and ask them to complete a permission form giving us the go-ahead to use their content under a Creative Commons license. We use a portable Roland R-26 recorder to capture their thoughts and then edit the audio using Audacity when we’re back in the office. Audacity is a free editing programme that allows users to trim, fade, and apply effects to audio material and IT Services here at Oxford run training courses that the team have made the most of!

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Editing an Oxplore podcast in Audacity

One of the important things for us to keep in mind when creating podcasts is their length; they need to be long enough to offer a comprehensive perspective on the topic, deep enough to offer something new, but short enough to capture the attention of busy school students. While we do try to re-use existing University content wherever possible, often recorded lectures or academic papers are simply too complex and too long. We aim therefore to keep Oxplore podcasts roughly between 3 and 5 minutes long, though of course we wouldn’t delete anything that is crucial to the trajectory of the narrative.

Once we’ve edited the audio down so that it’s smooth and polished, we make any accompanying images either using a slide show, or by uploading an Oxplore background directly to YouTube with the accompanying MP3 file via Tunes to Tube. Tunes to Tube is a website that facilitates the quick and simple uploading of MP3 files to YouTube, allowing images to be uploaded with the audio in one go – and we’ve found it a very useful resource.

There are many ways to include audio on websites, but given our bespoke CMS, YouTube is the simplest option for us. It also gives the added bonus of our content being discoverable on the second largest search engine – a site we know young people love using. It also gives us the benefit of including closed captions – which not only help those with hearing difficulties but also those who aren’t using sound while browsing the site. We check captions for accuracy – and this is especially important when creating multilingual resources – as we want to give everyone access to the same quality experience when using the Oxplore website.

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Set adrift from the Big Questions they are a part of on the Oxplore, our podcast playlist on YouTube is a bit of a quirky mix! We really enjoy this variety in our work though, and we’re always developing new recordings so do keep an eye on the site or subscribe to our YouTube channel to hear our next creations.

Learning to Oxplore…

Danielle Lloyd, who is with the Oxplore team on a five-month placement, reflects on working in the Oxplore team.

I joined the team in June as a trainee on the Ambitious Futures Graduate scheme. The scheme aims to provide graduates with ‘diverse and challenging opportunities’ – and Oxplore has definitely done this for me! Every day with the team is different from the last, here’s a taster of the things I’ve been up to…

Researching the weird and wonderful… from the history of football and the inner workings of the brain to the biology of race and robots taking over peoples’ jobs, there’s no shortage of fascinating content creation tasks here at Oxplore. I was also able to build my own Big Question from scratch, which provided an incredible opportunity to see a mini-project through from idea to finished product.

Is it OK to judge other people? Big Question on Oxplore

Creating over 200 avatars… plus infographics and social media images using open source image editor software, GIMP. I’ve never had much of an opportunity to use design software before, but I’ve found GIMP surprisingly easy to pick up and use. It’s been great for creating fun infographics for upcoming questions, something we wanted to do to make ‘big data’ accessible for our young target audience.

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Designing an engaging workshop… for our upcoming national launch event. I’ve always enjoyed planning activities for young people, you can really let your imagination run wild! We’ve been creating a workshop based upon research from the Oxford Martin School, and it’s great to be able to share real academic research with young people in a format they can easily understand and engage with.

Chasing Oxford students… for reading recommendations. During school visits earlier in the year, some older students expressed an interest in reading materials that took them beyond the site. To address this, I reached out to a long list of Oxford undergraduate students who had previously expressed an interest in the University’s widening participation work. As part of this, they were asked to suggest which materials (books, podcasts, videos and articles) inspired them to choose their university subjects. We’ve had some fantastic responses, highlights include The Pig That Wants to Be Eaten by Julian Baggini and Follow Your Gut by Rob Knight with Brendan Buhler. Watch out for their arrival on the site soon!

So, it’s been a busy couple of months juggling content writing and marketing activities with work on other outreach projects like the UNIQ summer schools and a Lauriston Lights summer camp, but managing this complex and diverse workload is a skill I will take with me to all my future roles – whatever they may be!