One aspect of the Oxplore launch that was new for the University and for Oxplore was an interactive live stream for schools that we ran on Monday 18th September. We saw this as a way to reach schools across the country and involve them in our launch activities – and also as a way to trial a digital engagement model for working with schools on a more regular basis.
As with the Oxplore website, the content was key, and we chose to discuss our launch Big Question ‘Would you want to live forever’ with a panel of experts from different disciplines. We needed to ensure when our academic specialists signed up they knew what they were agreeing to… We wanted to be open to questions from young people watching which meant they had to up for tackling whatever came their way! Thankfully Professor Alison Woollard, Dr Jonathan Jong and Dr Cressida Ryan were up for the challenge.
We were keen to ensure we had a ‘chair’ who was as comfortable with academics as they were with a camera. Former Oxford student and science YouTuber Simon Clark was willing to take a bit of time away from the last weeks of his PhD at the University of Exeter to help us out with this. We were very grateful since even with the heat of the studio lights and a live broadcast he was unflappable!
Broadcasting live from Oxford to schools was always a risk since we know from our school visits that the technology in schools varies greatly… They don’t all necessarily have the most up-to-date browsers, they might block certain websites and social media, and how exactly their networks and hardware are set up seems different in every school. To give us the best chance of success in reaching their classrooms we worked with Educational Media Services at the University’s IT Services to broadcast through livestream.com (avoiding blocked social media domains) from their basement studio (to ensure connectivity was as good as it could be from our end). Of course, there was still a risk out of our control that the school might not have the right plugin or a patchy wifi – which we could only really mitigate by giving a link to test connection with our joining instructions.
While we were briefing our panel members and running through the technical requirements and a dress rehearsal, we invited teachers to register through Eventbrite. This was helpful to us to get an idea of interest, but also so we could send teachers extra resources in advance – some materials for the students to complete while the stream was live, and other ideas of extension activities for teachers to extend the session or run a follow up activity another day.
Since this was our first event like this, we did have some enquiries about how it would work and how best to deliver it. Some schools were able to have students log on individually or in pairs in PC rooms, while others broadcast through a projector with everyone watching the screen. From our point of view, it does make this kind of activity hard to measure because it isn’t clear how many people we are reaching, but for schools it is good to know it can work both ways.
As with every event, we did have a little bit of anxiety about how it will be received, and the technical requirements did add another layer of complexity. We did need two members of the Oxplore team to monitor comments on the stream and social media – not only to choose questions to put to the panel, but to watch out for any abusive comments too. And, once we’d gone live it was over in a flash!
Our analysis shows that we had viewers in over 50 different towns and cities in the UK. We also had around 200 comments and questions from our viewers, as well as 478 viewers tuned in live. We’re pleased with these statistics for our first go at using a live broadcast to reach schools in this way! The whole process was a learning experience for our team and we hope to build on this success and run more streams like this in the coming months.