Danielle Lloyd, has been with the Oxplore team on a five-month Ambitious Futures placement. As she leaves for her next challenge, she reflects on working with Oxplore and across Widening Access & Participation at Oxford.
My placement with the Oxplore team is (sadly) coming to an end. It’s been an exciting time to be involved in such an innovative and fast moving project, and I’ve had the opportunity to learn lots about widening access and participation along the way. I’ve collected together a few examples of practices I think are important in outreach work…
Tracking and evaluation
Within the Widening Access and Participation team and across the collegiate university, there is an abundance of excellent outreach work taking place. Evaluating these activities has a range of benefits, including informing future outreach practice, providing evidence for continual investment in outreach, ensuring that activities are engaging and meeting the needs of their target audience, and sharing best practice (both within and outside of the institution).
The breadth and variety of practice at Oxford provides opportunity to track and evaluate many types of outreach, but this can also present challenges. How do we evaluate consistently across the university in a way that is effective and time-efficient? A new evaluation framework seeks to address some of these challenges by offering a flexible framework (including suggested survey questions and evaluation format) that can be used by all outreach practitioners. This will also integrate with HEAT (the Higher Education Access Tracker) which is a great tool for a joined up evaluation technique, not just within the university but across all partner institutions.
My experience so far is that whilst evaluation can be challenging and time-consuming, its benefits for effective outreach outweigh the costs.
Following on from the idea of sharing best practice through evaluation, I have also experienced the importance of sharing resources, knowledge and experience in outreach work. For example, the Oxplore team has been creating (learning) materials (e.g. engaging workshop plans, colourful flyers and lots of branded goodies) to share with college and departmental outreach officers. Working with the wider outreach community in this way gives us an avenue to share Oxplore with a wide range of young people, but also gives outreach officers a new way to share academic research through an engaging Big Questions workshop.
Within Undergraduate Admissions and Outreach, a recent move to a bigger office where the majority of teams are now sitting together increases the potential for collaborative working between outreach, recruitment and communications teams. It can be small things, like sharing a list of annual awareness days for social media marketing, but also bigger things like sending 1000s of flyers to schools and UCAS fairs across the country!
During my time at Oxford, every outreach project I have worked on has included some kind of involvement from student ambassadors, which has a hugely important impact. Students can offer a perspective on Oxford that many staff can’t, and are much more likely to be someone that young people can relate to. At the UNIQ Summer Schools, the Lauriston Lights camp and our own launch day, I saw the ambassadors build a rapport with the participants which engaged and welcomed them in a situation that had the potential to be very intimidating.
This is just a small sample of the lessons I’ve learnt with Oxplore, and across Widening Access and Participation. I intend to take this all with me to my next role in a FE college (and beyond!).