Rebecca Costello from the Oxplore team reflects on the use of audio content on Oxplore and the production process the team undertake.
One of the many things that makes Oxplore so innovative is our purpose-made audio content. Podcasts are commonly used as vehicles to impart engaging, accessible information to wide-reaching audiences, serving as a broad gateway into a topic, or offering the chance to delve that little bit deeper into a specific area.
In developing content for Oxplore, we were excited about harnessing the potential of this creative medium, and our podcasts offer a bespoke, focused perspective on many of our Big Questions. Often recorded in academics’ own offices, these resources can lift the lid on the wealth of cutting-edge research being carried out across the University of Oxford, providing fresh, contemporary perspectives and academic expertise.
Most recently, we’ve worked with Dr Alpa Parmar and Dr Julia Viebach from the Centre for Criminology; Dr Stephen Harris from Plant Sciences; Dr Ian Thompson, from the Department of Education, as well as loads more university staff and students. It is great to include some students’ perspectives as they aren’t already represented in the University’s extensive podcast library, and we feel it makes the resources appealing to young people too.
Podcasts work very well on Oxplore because they can break up text resources, and appeal to students who prefer to learn aurally or visually. Real voices also bring the subject to life; hearing the speakers’ tone, intonation and vocal inflection can bring dynamism to the recording and convey a sense of passion that may be lost in a written resource.
We choose our contributors based on the end goal of the podcast. If we are looking for specific and detailed knowledge, such as someone to speak about legal truth in the courtroom, then we search for an appropriate expert and invite them to contribute. However, if the recording requires a simple word or sentence from a selection of staff and students, such as our Chat up lines from across the world resource then we issue a wider general invitation for people to share their insights.
All of our recordings are created, edited and added to the website by the Oxplore team. Once an academic has agreed to be part of a podcast, we arrange to meet them in a convenient place, and ask them to complete a permission form giving us the go-ahead to use their content under a Creative Commons license. We use a portable Roland R-26 recorder to capture their thoughts and then edit the audio using Audacity when we’re back in the office. Audacity is a free editing programme that allows users to trim, fade, and apply effects to audio material and IT Services here at Oxford run training courses that the team have made the most of!
One of the important things for us to keep in mind when creating podcasts is their length; they need to be long enough to offer a comprehensive perspective on the topic, deep enough to offer something new, but short enough to capture the attention of busy school students. While we do try to re-use existing University content wherever possible, often recorded lectures or academic papers are simply too complex and too long. We aim therefore to keep Oxplore podcasts roughly between 3 and 5 minutes long, though of course we wouldn’t delete anything that is crucial to the trajectory of the narrative.
Once we’ve edited the audio down so that it’s smooth and polished, we make any accompanying images either using a slide show, or by uploading an Oxplore background directly to YouTube with the accompanying MP3 file via Tunes to Tube. Tunes to Tube is a website that facilitates the quick and simple uploading of MP3 files to YouTube, allowing images to be uploaded with the audio in one go – and we’ve found it a very useful resource.
There are many ways to include audio on websites, but given our bespoke CMS, YouTube is the simplest option for us. It also gives the added bonus of our content being discoverable on the second largest search engine – a site we know young people love using. It also gives us the benefit of including closed captions – which not only help those with hearing difficulties but also those who aren’t using sound while browsing the site. We check captions for accuracy – and this is especially important when creating multilingual resources – as we want to give everyone access to the same quality experience when using the Oxplore website.
Set adrift from the Big Questions they are a part of on the Oxplore, our podcast playlist on YouTube is a bit of a quirky mix! We really enjoy this variety in our work though, and we’re always developing new recordings so do keep an eye on the site or subscribe to our YouTube channel to hear our next creations.